Any marketer or business owner not using video yet probably hasn’t seen the latest statistics on video engagement.
As outlined recently on Marketing Tech, including video in an email leads to a 200%-300% increase in click-through rates and Unbounce says that including video on a landing page can increase conversion by 80%.
In addition, for 90% of users, the stats say that video helps to complete a buying decision, and for 64%, seeing a video makes it more likely that they will buy a product.
The list goes on. That video is effective is no secret, and this is the reason why the medium is almost everywhere now. In a few years, it’s likely that the market will be truly saturated.
Where does that leave the average small business?
Read the 5 Step Guide here.