FREQUENTLY ASKED QUESTIONS
Below are some of the frequently asked questions regarding HitON Interactive Video, applying it to new and existing videos, getting started and signing up. If you have any further queries contact us and we can help you get started.
What is HitON?
HitON is an interactive video product developed in 2011 specifically to incentivise discovery and user engagement with your content by connecting audiences with any relevant digital call to action such as products, articles, related information and supporting videos. HitON is designed to provide audiences and customers with a curated yet personalised approach to discovering more about the content of your videos using the powerful medium of video.
I’m already producing videos, why do I need HitON?
Video is the highest engaging medium and is being widely implemented in engaging with audiences, customers and brands. HitON takes video to the next level by providing a non-linear transaction and discovery experience within your video, providing the key information and direct calls to action audiences seek to interact with a product, service or brand. Any URL, image, video or information can be included within the interactive experience, providing audiences access within a single click.
Can the HitON technology be applied to any video?
Absolutely! Any new or existing video can be activated facilitating the delivery of education, thought leadership, promotion, product, service or even pure entertainment content.
What information can I include in my interactive video?
All of your relevant calls to action are provided for immediate access within the window of the video player. This is proven to improve click through rates and audience engagement. You can include as much or as little information as you choose within your interactive video.
How do I get my video to be interactive?
Activating a video with HitON is fast, simple and cost effective:
1. You send us your existing video and all the information you want featured via our online portal
2. We activate your video within 24 hours
3. The video is published to your website / platform or is ready to use in EDM / SMS marketing campaigns
4. Your audience watch and interact with your videos
5. Access audience generated engagement / interaction data allowing you to adapt your sales, marketing and future production strategies accordingly.
How do I provide you with the info, assets, links etc. to be used in my interactive video?
When you sign up for your first video you be given access to our HitON Client Portal where you can upload all the required information to be used in your interactive video. This typically takes less than 5 minutes to complete and assures all the correct info has been provided. At an Enterprise level we can also scan your unique content URL to create the video automatically requiring even less time from admin staff.
The Benefits of HitON
+ An enhanced and curated viewer journey
+ Ability to utilise under-leveraged digital assets
+ Adapt your sales, marketing and creative approach based on new interaction data
+ Greater video ROI for all stakeholders
+ Differentiation of client, agency and brand through the use of video technology
+ Shortens the journey from research to transaction and discovery
+ Immediate in-video access to all key information
Can my interactive video be embedded on my website?
Yes. Your interactive video is easily integrated into your existing website - we simply provide you with an embed code.
Will my interactive video be phone and tablet compatible?
Yes. Your interactive video is fully compatible with all tablets and smart phones, facilitating optimised mobile interactivity.
What if I want my interactive video to be viewed on Facebook?
We’ve taken care of this. HitON interactive videos can be watched on both the Facebook web and app platforms, with an optimised iPhone experience.
How much does it cost?
We offer single video activation as a one-off fee of $100 ex gst, however HitON becomes significantly more cost effective at scale. We offer Enterprise solutions with each video costing as little as $50 ex gst. There is no additional upfront subscription or on-going fee required.